Just like life, social media strategies have ups and downs. If you’ve been chugging along, outperforming benchmarks, garnering high engagement and reaching all your goals, but then hit a bump in the road, don’t panic. When your content or campaigns stall out, it’s time to put your thinking cap on.

There are a lot of reasons why you might not be seeing the return on your social content that you’d like. When you hit a plateau, it may be time to rethink your approach, look at your reports with fresh eyes, create tests, or make the case for new and different content.

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