Rumor has it that celebrating more birthdays leads to a longer life. Every year I hake my birthday off (not to celebrate myself, but to celebrate that who acknowledge that day).

I tend to get over 1000 personal birthday wishes that I respond to one at a time.Yes it takes hours, but I have found there is benefits to engaging with those who interact with me on my birthday.

I kind of think how people to birthday wishes come in three flavors....

* Care Level One - A Full personalized reply

* Care Level Two - A copied and pasted reply or an emoji

* Care Level Three - A blanket thank you at the end of the day or the day after

In this episode,  we will explore how engaging with people on your special days not only increases engagement in the future, but it can also lead to new business sometimes!  (Oh... and Happy Birthday to you - whenever that is)