Episode 54 starts with a quick, important debate (yes—shampoo is better) before swerving into one of the weirdest and most interesting music conversations we’ve had in a while.

A new ASAP Rocky song and video lands in Adam’s inbox—and it’s completely unexpected:

• Directed by Tim Burton

• Featuring Danny Elfman

• Starring Winona Ryder

• Rocky singing instead of rapping

• A surreal, uncomfortable, oddly compelling vibe

The big question:
Is this a one-off art experiment—or a bigger shift?

The episode digs into:

• When music videos felt like events

• Why Rocky works better as a feature than a lyric-first artist

• Whether vibe and beat selection matter more than bars

• Songs that succeed despite the rapper, not because of them

Adam puts Rocky up against Eminem and Kendrick Lamar, and the difference is clear:
You remember the beat—but not the lyrics.

With Don’t Be Dumb dropping soon, the weird single suddenly feels like smart marketing—even if the rest of the album plays it safer.

Final verdict:
The weird song? Good.
The normal stuff? Fine.
The strategy? Smart.

🎧 New episodes of How It’s Related drop every Tuesday.

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