In this episode, you will learn about the importance of having a strategy for everything you do and not just trying whatever you think of to see what sticks.

For Morgan Painvin, it's all about hitting the bullseye of results. Her quiver of arrows is vast and varied from strategic partnerships and micro-niche placements to national features and creative ideas. The award-winning campaigns that define her career speak directly to her clients brand and goals. While a big hit is thrilling, says Morgan, she's more passionate about spiking traffic to the client's website that drives revenue. This is why Morgan has revamped the firm's measurements and reporting system.

While we could easily forgive one so driven for being grumpy at times, Morgan is famous for her cheerful disposition and ability to mentor. Staffers bloom into PR stars under her wing.

Style and grace follow Morgan to the South of France, where she goes every summer. Her fluency in French can be traced to her driven personality and the day she moved to Paris.

Morgan, her French husband Arthur, and their three daughters live in Williamsburg.

A transcript of this episode is available here: http://destinationontheleft.com/morgan-painvin/