Justin Price, a fifth-generation Floridian, discussed his journey from a creative director to founding Vers Creative, a branding and marketing agency with 13 full-time staff and 18-20 contractors. Justin emphasized the importance of diversifying revenue streams to avoid over-reliance on any single client, citing a significant loss due to COVID-19. He highlighted the integration of AI tools to enhance efficiency, reducing project timelines from weeks to minutes. Justin's book, "The Creative Squeeze," addresses leadership challenges in the creative industry, advocating for a balanced approach to leverage technology while maintaining human connection and creativity.

In this episode:

• Justin Price shares his Florida entrepreneurial journey

• Overcame personal challenges to start marketing agency

• Transitioned from nonprofit creative director to entrepreneur

• Built agency focusing on branding and marketing

• Navigated major account loss during COVID-19

• Integrated AI tools to improve business efficiency

• Wrote book on leading creative teams effectively

• Emphasizes employee development and technological adaptation

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Connect with Justin:

Website: https://www.verscreative.com/team/justin-price

Connect with David:

Website: www.businesswiththeboyz.com

LinkedIn: www.linkedin.com/in/daviddecelle

Email: [email protected]

Connect with Landon:

Website: www.businesswiththeboyz.com

LinkedIn: www.linkedin.com/in/landon-troyer-837b822b

Email: [email protected]