On this week’s episode presented by Busey Bank, Josh catches up with Lucas Farrell of STL Bucket List and Bucket List Creative. STL Bucket List is an independently owned media source right here in Downtown St. Louis that was originally created and founded by Lucas and his wife Marissa to share foodie adventures and everything great about our town. It’s blown up to have over 180,000 followers on social. Lucas parlayed that success to launch Bucket List Creative in 2019 to help local partners build their brand online through social media management, content creation and web design. Lucas handles all Josh’s social media – both Companion Baking and the podcast. They talk about the general state of social media and where’s it’s headed, the rise of influencers and their role in the landscape and how to measure success. Lucas gets it and it was fun to dive deep. Let’s go…

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