Lyndsay Phillips is the founder and CEO of Smooth Sailing Business Growth, a content marketing company. She focuses on content and marketing for small businesses and entrepreneurs to attract and acquire customers faster through powerful content marketing. Although the company is similar to others in the space, it is packaged differently, which makes it unique and creative, and creates a separation from the rest. Tune in to this episode to hear Lyndsay’s insights on defining your avatar, what to focus on when it comes to building your brand, and the importance of consistent branding.

 

Key Takeaways:

[:22] John introduces his guest for this episode — Lyndsay Phillips.

[1:50] What is Lyndsay’s elevator pitch?

[2:30] What makes Lyndsay different?

[4:42] Does Lyndsay create content or does she distribute it once it’s been created?

[6:22] John shares a little about how his company is set up in terms of content creation and distribution. His company handles its own content creation, but for many others, it’s not something that comes naturally, or that they have time to do.

[10:20] Teams are changing and people need to start thinking differently about teams. How does Lyndsay work with clients, and how does she manage them, to ensure everyone is working and growing in the same direction?

[12:20] Lyndsay ensures that everything is on track with each client by systematically and methodically working through the process — it’s all about the systems and procedures she has in place so that nothing gets missed.

[14:27] It’s easy for information to get lost in your emails, so make sure it is immediately conveyed to a different platform that makes it easier to keep track of.

[16:32] What were some things Lyndsay was looking at when she built her own website to ensure that her marketing and branding is consistent and present across the whole platform?

[19:56] There’s a lot of psychology that goes into a brand — colors, fonts, and words, all create certain impressions on people, which is why it’s important to be aware of that.

[22:25] What does it mean to define your avatar? Recognizing who you are, and building your brand on that is very important.

[28:15] Recognize also who your target market is not, and have the courage to say no to those clients.

[30:18] What is the process that Lyndsay takes her clients through, to assess their problem areas and then provide her solutions?

[33:30] Building a business and funnel process is a lot like dating before getting married — there’s relationship building involved.

[34:23] There is also a need to analyze the preferences of your target market, and cater to that.

[37:54] Lyndsay points out that content marketing is not just about producing and distributing quality content; it’s also about relationship marketing.

[41:32] Lyndsay talks about her upbringing.

[43:12] How did Lyndsay’s business evolve?

[45:55] Lyndsay shares a good lesson for entrepreneurs — there are endless possibilities open to you. You are not stuck.

[49:09] Lyndsay has some great freebies on her website, and lots of information for you to take advantage of, so be sure to check it out!

[51:08] What are some apps or technology that Lyndsay can’t live without?

[52:06] Lyndsay leaves us with some last words of advice.

 

Mentioned in This Episode:

Smooth Business Growth

Client Attraction System

Teamworks

Sanebox

Dan Sullivan

CEO Warrior

Growth Hacking, by Chad Riddersen and Raymond Fong

Entrepreneurs’ Organization

Culture Index

Tube Buddy

ConvertPlayer

Simple Podcast Press