Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 54: Meeting Gen Z Where They Are – The Key to Effective Engagement with Marc Barron Co-founder and EVP @ CourseKey


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In this episode, we explore the powerful intersection of technology and student success with Mark Barden of CourseKey. Mark shares how real-time data and automation are reshaping the student journey—from classroom engagement to retention strategies. Together, we dig into how Gen Z’s digital expectations are influencing everything from campus communication to academic behavior, and why modern institutions need to rethink their approach to personalization, nudges, and the student experience.

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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