Academic writing is generally impersonal and objective in tone. This podcast considers what objective writing is, how objective academic writing is, then presents several ways to make your writing more objective, namely: using passive; focusing on the evidence (The findings show...); referring to sources (Newbold (2021) shows...); using impersonal constructions with It and There; using hedges and boosters to show strength of feeling, rather than emotive language; personifying the writing (This report shows...).

The writing objectively page on the website also includes an academic article, to show authentic examples of objective language, and a checklist, that you can use to check the objectivity of your own writing.