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Episode 54: You Don’t Have a Marketing Problem. You Have a Follow-Up Problem
If you’ve ever walked out of a coffee chat or networking event wondering, “Was that really worth my time?” — this episode is for you.
In this solo episode, Jennifer Kok, business strategist and founder of Next Wave Business Coaching, dives into Pillar #3: Your Network from her 9-Pillar Profitable Business Framework. Jennifer reveals why most entrepreneurs don’t have a marketing problem, they have a follow-up problem.
In this episode, you’ll learn why your network might be the most underused profit source in your business and how to fix it using an authentic, 7-step follow-up system that’s genuine, simple, and never salesy.
By the end of this episode, you’ll have a clear roadmap to:
✅ Build your Warm 100 — the contacts who already know, like, and trust you
✅ Follow up without feeling awkward or “bothering” people
✅ Transform business cards into meaningful, profitable relationships
✅ Become a super-connector who’s known, trusted, and remembered
Because the truth is… your next client probably already knows you — they’re just waiting for you to follow up.
“The fortune isn’t in the room- it’s in the follow-up.” — Jennifer Kok
- 🎧 Listen to Pillar #1: Revenue (Episode 50) — Why revenue can be the vanity number
- 🎧 Listen to Pillar #2: Customers (Episode 52) — How saying yes to everyone is costing you profit
Meet Your Host:
Jennifer Kok has been a business owner for over 25 years and is now a Small Business Growth Advisor. She turned her first business into a franchise and successfully sold it 20 years later. She is passionate about building a business and a family at the same time.
I support women entrepreneurs in their second year and beyond as they build businesses and families, helping them achieve Clarity, Confidence, and Consistent Profits. The reality is, you’ve built a Business You’re Proud Of— but it’s time for it to work for you.
I help service-based women entrepreneurs double profit without doubling hours.
The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.
Join me for a Free Online Workshop:
3 Keys to Growing a Profitable Business
https://nextwavebusinesscoaching.com
Facebook: https://www.facebook.com/nextwavewithjen
Instagram: https://www.instagram.com/nextwavewithjen/
LinkedIn: http://www.linkedin.com/in/jenniferowenskok
YouTube: http://bit.ly/2M9uX6S
View all episodes
By Jennifer KokIf you’ve ever walked out of a coffee chat or networking event wondering, “Was that really worth my time?” — this episode is for you.
In this solo episode, Jennifer Kok, business strategist and founder of Next Wave Business Coaching, dives into Pillar #3: Your Network from her 9-Pillar Profitable Business Framework. Jennifer reveals why most entrepreneurs don’t have a marketing problem, they have a follow-up problem.
In this episode, you’ll learn why your network might be the most underused profit source in your business and how to fix it using an authentic, 7-step follow-up system that’s genuine, simple, and never salesy.
By the end of this episode, you’ll have a clear roadmap to:
✅ Build your Warm 100 — the contacts who already know, like, and trust you
✅ Follow up without feeling awkward or “bothering” people
✅ Transform business cards into meaningful, profitable relationships
✅ Become a super-connector who’s known, trusted, and remembered
Because the truth is… your next client probably already knows you — they’re just waiting for you to follow up.
“The fortune isn’t in the room- it’s in the follow-up.” — Jennifer Kok
- 🎧 Listen to Pillar #1: Revenue (Episode 50) — Why revenue can be the vanity number
- 🎧 Listen to Pillar #2: Customers (Episode 52) — How saying yes to everyone is costing you profit
Meet Your Host:
Jennifer Kok has been a business owner for over 25 years and is now a Small Business Growth Advisor. She turned her first business into a franchise and successfully sold it 20 years later. She is passionate about building a business and a family at the same time.
I support women entrepreneurs in their second year and beyond as they build businesses and families, helping them achieve Clarity, Confidence, and Consistent Profits. The reality is, you’ve built a Business You’re Proud Of— but it’s time for it to work for you.
I help service-based women entrepreneurs double profit without doubling hours.
The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.
Join me for a Free Online Workshop:
3 Keys to Growing a Profitable Business
https://nextwavebusinesscoaching.com
Facebook: https://www.facebook.com/nextwavewithjen
Instagram: https://www.instagram.com/nextwavewithjen/
LinkedIn: http://www.linkedin.com/in/jenniferowenskok
YouTube: http://bit.ly/2M9uX6S