Collecting names is great. Having a big email list is preferred, but sometimes less is more. As you collect names what follows is more important than the original contact. Can you build a know like and trust with the person behind the email?

Sometimes, it takes a little finess and personal touch to create engagement, and get to that all elusive business relationship. This can ofthen be done with three tools and 3 little steps.

Here are the steps I suggest....

* Give people multiple things to download (help them choose what)

* Use an email drip sequence to build the Know, Like, and Trust

* Consider using the same process in social media (in exchange for the email drip

In this episode, I will lay out three easy and short emails or content that I use to guage interest, build trust, and get to that elusive phone call or online meeting..