Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.

Secret #1: Finding Your Voice

Why do so many people go to Starbucks? Do they make the best $7 coffee?

Why do so many people buy Apple products? Do they make the best $1000 smartphone, $200 bluetooth earphones, or $700 smartwatch?

Why are so many people crazy about Tesla cars? Do they make the best $50,000 electric car?

The answer is no, but yet people are still crazy over these brands. What is the common denominator, and more importantly — what is the secret?

One way to answer this is a quote from Howard Schultz, CEO and founder of Starbucks, who said, “We are not in the coffee business serving people, but in the people business serving coffee.”

At the end of these 19 episodes, if I do my episodes right, you’ll no longer look at your business as a product, service, or even an offer. Instead, you’ll look at it as a movement of people you’ve been called to serve.

[insert How to build a following by become an Expert]

So that’s it for Secret #1: Finding Your Voice. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

Expert Secrets:

https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032

ClickFunnels 14-day Trial:

www.clickfunnels.com