80% of people will see and read your title, only 20% will click through and read your copy. This is kind of a bogus statistic, but it highlights a principle that is very important. And that is that your title has a huge amount of weight in your sales copy. If your title is really good, that click-through-rate will go up, and so will how much people watch, read, or listen to your content.But here’s the question: do you optimize your title for SEO or conversion? In other words, should your title be focused more on keywords or click-thru?In many ways, it depends on your platform, but I would err on the side of conversion. Most search engines are smart enough that they know how to find your product, even if your info isn’t super optimized for search. In the example of Youtube , rely very much on conversion. On Amazon, though, maybe more on search.