Data is power! As long as it's quality data and if you know what to do with it. When creating an impactful go-to-market strategy, you’ve got to do your research. In a time where we are flooded with data and intelligence, it can be hard to parse through the noise, uncover truth, and understand what insight you should be applying to your sales and marketing strategies. So how do you go about conducting research in the right places, understanding which data is most powerful, and applying this new insight to your GTM strategy?