Today I sat down with Christy Laurence, the CEO and founder of the marketing and productivity tool Plann. While you may be familiar with Plann as primarily an "instagram scheduler," she explains how the problem she aims to solve is actually much deeper than that. Originally seeing a need for an organized, visual first approach to social media, she launched Plann as a way to share the success she had found on a mass scale. By staying connected to what customers need, the challenges they face, and focusing first on how to provide them solutions to their challenges she continues to grow Plann into a leading productivity platform.

Haven't tried Plann yet? Hitting Rock Middle Podcast listeners can now try it for 20% off using code THEBRIMMXPLANN20.