In this update episode, we take a hard look at the growing crisis facing British Columbia’s lumber industry. With increasing U.S. tariffs and duties crushing profitability, mills across the province are shutting down, reducing operations, or bleeding millions just to stay alive.

We discuss the devastating impact these policies are having on workers, communities, and the future of one of Canada’s most important industries.

John also dives into the frustration many business owners are facing with financial institutions, despite government programs and support mechanisms that were designed to help Canadian businesses survive.

This is an honest discussion about the realities on the ground in BC’s forestry sector — the economic pressure, the uncertainty, and what needs to change before more jobs and communities are lost.