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Episode 56: Book 2 Secret #2
Disclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #2: Teaching Your Frameworks
How do you know you’re an undervalued expert? It’s easy. You ever get the feeling when you explain a topic you’re really passionate about and you’ve immersed yourself in it for years, your audience just doesn’t get you? Like explaining why Michael Jordan is the GOAT of basketball, period. Like explaining how Salvatore Dali changed the world forever. Like explaining why Dota 2 is such a great game.
Today, I’m going to reveal 3 things:
So that at the end of the day, you can transition from an undervalued expert, to a highly paid expert.
The way your audience can “follow” you is if you give them a map. Russell likes to call them Frameworks. There are 5 steps to teaching these frameworks.
In Step 0, or the Introduction, you Introduce the Framework. You give your map a name.
For example, “This is my Hook, Story, Offer Framework” or “This is my Funnel Formula Framework”.
Then, you describe the framework in terms of the number of steps and the results it will give, like “My [insert number]-step framework for [insert result]”
Then, put it together. When I talk about my Funnel Formula Framework, I’ll say “This is my 5 step framework to crush the competition in selling any product online”
In Step 1, you share how you earned it or learned it. The biggest mistake most experts make is to give their audience their most precious knowledge without letting them know the context as to how you got it in the first place.
In Step 2, you share the strategy. This is the “what” of your framework. I’m going to go ahead and bring in Step 3, where you share the tactics. This is the “how” of your framework.
In Step 4, you show that it works for others. This is to overcome objections like “but it won’t work for me”. The more testimonials you gather and the more varied they are, the stronger your case.
So that’s it for Secret #2: Teaching Your Frameworks. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
Expert Secrets:
https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com
View all episodes
By Tyler JordanDisclaimer: The contents of the book Expert Secrets, which is referenced to in this podcast, is owned by Russell Brunson of ClickFunnels LLC. You can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below.
Secret #2: Teaching Your Frameworks
How do you know you’re an undervalued expert? It’s easy. You ever get the feeling when you explain a topic you’re really passionate about and you’ve immersed yourself in it for years, your audience just doesn’t get you? Like explaining why Michael Jordan is the GOAT of basketball, period. Like explaining how Salvatore Dali changed the world forever. Like explaining why Dota 2 is such a great game.
Today, I’m going to reveal 3 things:
So that at the end of the day, you can transition from an undervalued expert, to a highly paid expert.
The way your audience can “follow” you is if you give them a map. Russell likes to call them Frameworks. There are 5 steps to teaching these frameworks.
In Step 0, or the Introduction, you Introduce the Framework. You give your map a name.
For example, “This is my Hook, Story, Offer Framework” or “This is my Funnel Formula Framework”.
Then, you describe the framework in terms of the number of steps and the results it will give, like “My [insert number]-step framework for [insert result]”
Then, put it together. When I talk about my Funnel Formula Framework, I’ll say “This is my 5 step framework to crush the competition in selling any product online”
In Step 1, you share how you earned it or learned it. The biggest mistake most experts make is to give their audience their most precious knowledge without letting them know the context as to how you got it in the first place.
In Step 2, you share the strategy. This is the “what” of your framework. I’m going to go ahead and bring in Step 3, where you share the tactics. This is the “how” of your framework.
In Step 4, you show that it works for others. This is to overcome objections like “but it won’t work for me”. The more testimonials you gather and the more varied they are, the stronger your case.
So that’s it for Secret #2: Teaching Your Frameworks. If you got tons of value from just this one episode, you could get so much more with the full original copy of the Expert Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.
Expert Secrets:
https://www.expertsecrets.com?cf_affiliate_id=3063032&affiliate_id=3063032
ClickFunnels 14-day Trial:
www.clickfunnels.com