John Kennedy talks to David Gluckman, author “That Sh*t Will Never Sell”, the title of which comes from his time in the drinks industry and his key role in the creation of iconic brands like Baileys as well as Kerrygold. Since Baileys was launched in 1974 it has sold more than 120m bottles a year and Kerrygold is the second biggest butter brands in America. He talks about the business of ideas and his involvement in other famous drinks brands including Sheridans, Le Piat d’Or and Aqua Libra, to name a few.

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