Filling Seats: The State of Enrollment Marketing in Higher Ed

Episode 56: Why Students Choose the Schools They Attend.


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On this episode of Filling Seats, host and StudentBridge CEO Jonathan Clues sits down with Dr. Luke Schultheis to explore the real reasons why students choose the schools they attend. From the role of gut instinct to the growing influence of AI in the enrollment process, they uncover what truly drives student decisions. The conversation emphasizes one undeniable truth: the most powerful voice for attracting new students is the authentic voice of current students.

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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