It's a new year and the start of our second year of podcasts! First guest up for 2024 is Dain Walker, a branding strategist, and CEO of rivyl, having worked for renowned brands including Culture Kings.

We get stuck into it by talking about the thrills of podcasting, defining a brand, the differences between a brand & a personal brands, changing people's perception, being inspired by Gary V, the psychology of the masses, design experimentation, school junk food contraband hustle, understanding how people make decisions, emotional states people go through when they buy, helping companies figuring out their target audience, Simon Beard, being an academic outlaw, and the importance of having to keep moving forward!

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