Episode 56
Greetings friends and thanks again for stopping by this week’s podcast.
For this episode, I wanted to dive into what it means to have an actual “audience” in today’s music industry and how it can be a game changer for you and your music.
Trying to grow a following is very difficult especially if you’re just starting out in a project or career. The key to gaining any kind of traction is to attract an “audience”.
But there is more to it than just an audience in the traditional sense where people come to see you at your shows etc.
In today’s social media driven world, having an engaged and in-tune audience 24/7 can make the difference in your music career and help separate you from everyone who is struggling to gain fans.
In This Podcast You Will Learn:
1). What the new definition of an “audience” is in this day and age and why it’s important to understand this as an artist.
2). The biggest mistake musicians and artists make when trying to promote their music online which ultimately leads to frustration and feelings of failure.
3). Why it’s great to have a “core” following (friends, family etc) but in order to grow as an artist and find new fans, you’ll have to learn new promotional tactics that work better for “cold” audiences online or people who don’t know who you are.
4). Why learning how to find more fans online is more powerful than putting in work to try and find new fans for your live performances.
5). How the best promoting techniques to find new fans doesn’t necessarily have anything to do with your music or album. Why building an audience is much more than just asking people to check out your music.
6). Why having people’s “attention” is the most valuable commodity and why you should treat it as such when you begin to actually grow and engaged audience.
7). How approaching your music as a relate-able “brand” will give you a more solid foundation towards building a loyal audience that will listen when you have something to say.
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I hope you enjoyed this episode as I feel gaining an audience is a real challenge for all musicians and artists.
The definition of “audience” has changed over the past few years with the rise of social media and promotion. It’s no longer just about getting people to your shows.
It’s also about getting people to pay attention to you online as well because that’s where our attention spans reside.
Hopefully, you find some value in what I’m saying here and if not, that’s ok too. The important thing is that we all understand what our challenges are as artists 100% and that we constantly work to improve how we promote ourselves.
Til next time, peace n love!
Mike
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