It’s an uphill battle out there for sales leaders and front-line sales reps. This is a common theme on our show! As the buyer’s journey shifts to a digital experience, the time sellers have with buyers is shrinking. This means that sellers must understand how to make the most of the time they have with buyers and understand what they can personally do to impact win rates. It’s pertinent that go-to-market teams quickly identify the blind spots that cause reps to lose winnable deals. And it’s even more important to know how to fix those problems in real- time. In a time where every deal is sacred, you must be able to track the strengths, the weaknesses, and the “health” of each sales rep. But how do we do this?