Marketing leaders love to redesign websites. Putting a fresh coat of paint on your brand's online presence feels like a meaningful project to undertake. It certainly is a significant effort, but it isn't always the best decision if you're goal is to improve your sales performance.

In this episode, Ryan and Jon talk about how to know if your brand should invest in a full-scale redesign or commit to an ongoing testing and optimization program. There are merits and flaws to each approach, so you'll want to listen in to figure out which option is right for your business, and what you should do to get started.

Listen to the full episode if you want to learn:

1. How to know if you should be pursuing optimization or a redesign
2. What considerations to keep in mind when redesigning your site
3. What you should know before diving in to optimization
4. The best step to take after you've made a decision between the two

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.