Everyone talks about “minimum viable product” — but in the physical product world, it’s often completely misunderstood.

In this episode, Erin and Jackie break down what an MVP actually is, how it applies to product-based businesses, and why so many founders get stuck overbuilding before they ever launch.

They explain the difference between simplifying your product and compromising your brand — and why your first version should still be high quality, fully functional, and representative of your brand.

Through real examples from jewelry, apparel, and their own businesses, they walk through how to launch faster, learn from your customers, and build smarter over time.

If you’ve been stuck perfecting your product before getting it into the market, this episode will help you finally move forward — the right way.