We all know we need marketing, right?  But have you ever stopped to ask yourself why?

Marketing is a massive area and is often mixed up with sales (two entirely different disciplines), PR (different disciplines) or - cue me grimacing - advertising (that’s like saying the cart and the horse are the same thing).

The official definition of marketing is "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably" (courtesy of the Chartered Institute of Marketing) and in today's episode I explore what this means to YOU and exactly WHY marketing is so very important for your business.

Hope you enjoy today's episode; thank you for listening :-)