Episode 57

Hello friends and thank you for joining me on this week’s episode!

For this podcast I felt the need to revisit the same topics I discussed in episode #56 “Your Audience Is Everything”. As I was filming that episode I didn’t feel like I had touched on enough.

So I decided to film a part 2 of course!

This episode gets closer to the idea of thinking and promoting yourself as a relate-able “brand” towards your audience instead of just an artist or band.

We all start off in music as a project with musical ideas and songs. But with the power of the internet and the abilities to broadcast your music/message 24 hours a day, this gives us the opportunity to be more than just music.

Social media allows us the chance to reach our audiences all over the world and connect with them on a consistent basis. Doing so allows growth and trust which is the cornerstone of any reputable brand.

Building a following of people who don’t know who you are at first isn’t easy but it is possible. With a consistent message, music that you pour your heart into and empathy with the people you interact with, it is very possible to grow and take care of your audience.

But it takes work:)

In This Podcast You Will Learn:

1). Recapping what the new “audience” is defined as in this social media-driven world and why that’s important for artists.

2). The commonalities that make up a successful “brands” and how we can learn from these points to help create a brand around our own music.

3). Why people’s attention is the most valuable commodity in the market and why approaching your music efforts in a branded fashion will help garner more attention to you.

4). How consistency with creating your content (music, videos, social media etc) is one of the backbones of branding and why you should make it a priority.

5). The importance of engaging with your audience and making yourself attainable and relate-able and how that translates into loyalty and attention.

6). Why the journey to becoming more “brand like” is different for everyone but what’s important is the effort you put into finding that formula that your fans (current and new) respond to the best.

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Thanks again for swinging by this podcast. I hope this “Part 2” episode of “Your Audience Is Everything” will further illustrates how important it is to re-engineer our mindsets when it comes to finding new audiences and nurturing current ones.

As artists we exist in an amazing new era and the tools and tactics available to us to help spread our music across the planet is astounding.

Knowing the best way to approach your music from an “audience” standpoint will give you the best chances in carving out a rewarding career in music for yourself.

Til the next episode, peace n love!

Mike

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