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Episode 58: Bridal Client Series Part 2: Navigating Challenges and Expectations
In this episode of The Expansion Code Bridal Client Series, Heather dives into the challenging realities of working with bridal clients, emphasizing that a wedding day is a huge deal for the couple. She shares a personal experience of dealing with a significant increase in dissatisfied clients after their trials, attributing it to heightened expectations and anxieties in the post-COVID era. She discusses the importance of clear communication, setting realistic expectations (especially with the rise of AI-filtered inspiration photos), and adapting to changing client needs.
The episode also covers handling family dynamics, managing budgets, and the need for trauma-informed awareness when dealing with highly emotional clients. Heather stresses the importance of proactively addressing issues, setting boundaries, and learning from mistakes to turn clients into lifelong customers.
We talk about:
- Managing Client Expectations: Addressing unrealistic expectations, especially those influenced by social media and AI-altered images.
- Anxious Brides: Dealing with increased client anxiety and providing a comfortable, trustworthy experience.
- Communication: The importance of clear, proactive communication and detailed consultations.
- Trials and Re-trials: Strategies for conducting trials effectively, handling client dissatisfaction, and setting expectations for changes.
- Family Dynamics: Navigating family drama and sensitive situations during wedding preparations.
- Trauma-Informed Awareness: Recognizing and addressing emotional distress in clients.
- Client Retention: Turning wedding clients into long-term customers.
How to Connect with Heather:
Follow Heather on Instagram: @iamheatherdick
Follow The Expansion Code Podcast: @theexpansioncode
Website & Resources: www.theexpansioncode.ca
Check out Heather’s consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: www.blush-artistry.ca
Follow Blush on Instagram: @blushartistrymua
Don't Forget to Subscribe & Review!
Follow the podcast so you never miss an episode.
Leave a review, it seriously helps!
Share this episode with a friend who needs social media clarity.
Check out our giveaways details are always in the show notes & on Instagram!
Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick
Podcast Artwork created by Lucas Seaward: www.360design.ca
Hosted on Acast. See acast.com/privacy for more information.
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By Heather DickIn this episode of The Expansion Code Bridal Client Series, Heather dives into the challenging realities of working with bridal clients, emphasizing that a wedding day is a huge deal for the couple. She shares a personal experience of dealing with a significant increase in dissatisfied clients after their trials, attributing it to heightened expectations and anxieties in the post-COVID era. She discusses the importance of clear communication, setting realistic expectations (especially with the rise of AI-filtered inspiration photos), and adapting to changing client needs.
The episode also covers handling family dynamics, managing budgets, and the need for trauma-informed awareness when dealing with highly emotional clients. Heather stresses the importance of proactively addressing issues, setting boundaries, and learning from mistakes to turn clients into lifelong customers.
We talk about:
- Managing Client Expectations: Addressing unrealistic expectations, especially those influenced by social media and AI-altered images.
- Anxious Brides: Dealing with increased client anxiety and providing a comfortable, trustworthy experience.
- Communication: The importance of clear, proactive communication and detailed consultations.
- Trials and Re-trials: Strategies for conducting trials effectively, handling client dissatisfaction, and setting expectations for changes.
- Family Dynamics: Navigating family drama and sensitive situations during wedding preparations.
- Trauma-Informed Awareness: Recognizing and addressing emotional distress in clients.
- Client Retention: Turning wedding clients into long-term customers.
How to Connect with Heather:
Follow Heather on Instagram: @iamheatherdick
Follow The Expansion Code Podcast: @theexpansioncode
Website & Resources: www.theexpansioncode.ca
Check out Heather’s consulting packages, free resources, and strategy sessions on her website.
Podcast Sponsor: Blush Artistry
This episode is proudly sponsored by Blush Artist, your one-stop beauty haven for hair, makeup, nails, massage, medispa, and now private fitness and wellness services. Whether you need a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush has you covered.
Book your appointment at: www.blush-artistry.ca
Follow Blush on Instagram: @blushartistrymua
Don't Forget to Subscribe & Review!
Follow the podcast so you never miss an episode.
Leave a review, it seriously helps!
Share this episode with a friend who needs social media clarity.
Check out our giveaways details are always in the show notes & on Instagram!
Catch our full episodes on YouTube: https://www.youtube.com/@TheExpansionCode-HeatherDick
Podcast Artwork created by Lucas Seaward: www.360design.ca
Hosted on Acast. See acast.com/privacy for more information.