We hear it over and over -- consumers today are being bombarded with messaging and content from all sides. It’s an information overload, and many businesses are struggling to cut through the clutter and target prospects in a loud and clear way.

Today’s guest is an expert and consultant that helps companies do just that. Jessica Mehring is the CEO of Horizon Peak Consulting and the creator of a unique service called the Content Lab, which trains marketers and content creators on how to craft the perfect messaging. How does she do it? Jessica’s method dives deep into the internal pain of the prospect, and her research-based content strategy strives to display the personality of your business.

Episode Highlights:

• The inspiration behind creating The Content Lab
• Why results are part of Content Lab’s mantra
• Fighting the content fatigue with targeted messaging
• What’s driving good content?
• Jessica’s pre-planning process for content strategy & utilizing the virtual focus group
• Client stories and experiences
• More than what’s on the surface: Digger deeper into prospect pain
• Identifying the important of open and click-through rates
• Following the customer’s emotional journey
• What’s next for Jessica Mehring

Resources:

• Horizon Peak Consulting
• The Content Lab