Hardcore Sweet’s cupcakes are known nationwide, having been featured on Food Network’s Cupcake Wars among other national television shows and publications. It all started as an idea from Jeremy and Nicole Braddock, who started this company from scratch out of their house. They talk about the development of their business, the authenticity of their branding, their experience on Cupcake Wars, their relationship with Rob Zombie and more. This episode is brought to you by The Taste of Westport, taking place May 7th at the Westport Inn. Visit TasteofWestport.com for details. You can get more information about Welcome To Connecticut at WelcomeCT.com. Welcome To Connecticut’s theme music is “Catch The Ball” by The McLovins (TheMcLovins.com).