We may sound like a broken record, but the key to success is to deliver the right message, at the right time, to the right person.  In this episode, we cover the concept of Customer Personas and what they are, how to build them, and how to use them.  A solid set of Customer Personas can get your entire team on the same page with the message and the approach of how to work with your ideal customers (and allow you to quickly avoid the wrong ones). http://www.techsmartboss.com/58