Sign up to save your podcasts
Or
Share Episode 58: Leadership and the Business of WordPress Plugins: Lessons from the Yoast Black Friday Ad
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 58: Leadership and the Business of WordPress Plugins: Lessons from the Yoast Black Friday Ad
Yoast, the SEO plugin installed on 9 million sites, ran a Black Friday sale, experimenting with an ad in the WordPress admin dashboard. The furor was dramatic, & Yoast's CEO Marieke van de Rakt took ownership, showing exceptional leadership. We discuss the ad & the response, & the challenges of running a plugin business under a freemium model. We also cover stories about AVG & Avast browser extensions, the Magento Marketplace hack, the private equity purchase of .org & a data leak affecting 1.2 billion.
View all episodes
By WordfenceYoast, the SEO plugin installed on 9 million sites, ran a Black Friday sale, experimenting with an ad in the WordPress admin dashboard. The furor was dramatic, & Yoast's CEO Marieke van de Rakt took ownership, showing exceptional leadership. We discuss the ad & the response, & the challenges of running a plugin business under a freemium model. We also cover stories about AVG & Avast browser extensions, the Magento Marketplace hack, the private equity purchase of .org & a data leak affecting 1.2 billion.