Discussion on phone numbers and how they tether you down to a specific device in an age where that shouldn't be possible. We briefly talk about a solution to this and expand on Searl Media podcast.

How creepy is personalized marketing? Not very if you are taking it one step at a time and remembering what consumers expect. They will adopt it over time, you just need to walk in step with them.

Plus, Boring is on track to open their first tunnel on Dec 10th.