Episode #58 - "Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations 🎉🎮🚀"

In today's episode, we take a look at the record-breaking Amazon Prime Day 2023 and discuss Amazon's new cloud gaming service, Luna. We also touch on strategies for Amazon Ads optimization post-Prime Day. Stay tuned for an exciting exploration of Amazon's latest ventures!

Hello and good morning, everyone. Welcome to the 57th episode of the Amazon Ads Raw Daily podcast! Today, we're dissecting the conclusion of Prime Week 2023, exploring Amazon's new cloud gaming service, Luna, and diving into strategies for Amazon Ads optimization post-Prime Day.

• According to the Amazon Press Center, Prime Day 2023 saw the most massive sales day ever on Amazon, with more than 375 million items purchased worldwide and customers saving over $2.5 billion. However, the specifics regarding Amazon's total revenue remain a mystery. But, an estimation based on an average selling price of $20 per item suggests total revenue could be as high as $7 billion.
• In the press release, Amazon also highlighted the increase in orders and revenue for merchants participating in Prime Day activities, with a 10x increase in daily buy-with-Prime orders and an 8x increase in daily revenue during the Prime Day event period versus the month before announcing Prime Day.
• In our next segment, we delve into the world of cloud gaming with Amazon Luna. Luna offers a unique gaming experience directly from the cloud and includes a selection of games included with Amazon Prime. We dissect Luna's current offerings, compare it with other services like Google Stadia, and speculate about its future in the rapidly evolving gaming industry.
• Finally, we'll be discussing strategies for Amazon Ads optimization in the aftermath of Prime Day. As the excitement of Prime Day subsides, it's essential to review and tweak your ad campaigns to maintain momentum.

Join us today for this insightful episode. Whether you're interested in the results of Prime Day, intrigued by the potential of cloud gaming, or looking to optimize your Amazon Ads, we've got you covered!

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