Episode 58 of The McGuffin Pickleball Show welcomes a very special guest in Jaxxon partner Bear Degidio. Bear D’Egidio is widely known for his unique, explosive marketing and brand management. He has been seasoned in marketing strategy & brand building for 15 years, getting his start through his managing partner position at the world’s #1 Paintball & Airsoft parks.  Tyson McGuffin and Bear discuss why pickleball is growing so fast, why pickleball may become the biggest sport in the world, why and how brands are successfully investing in pickleball, and the future of pickleball.