Test, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat.

Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for.

On this episode, I talk about some of the things you can test and how to do it the right way.

Here is the video that walks you through step by step: https://youtu.be/bT_8QVrs1IQ

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