We are living in a noisy world. We are living at gigabit speed. We are living in a world of rapid change. We face so much information being thrown at us that it can become mind-bending and often deafening.

When it comes to communication, there are two common acronyms for FEAR

* False

* Evidence

* Appearing

* Real

and

* Face

* Everything

* and

* Rise

The first one has a very negative connotation. The second has a positive spin. When it comes to marketing, both methods of messaging are considered tools and have their uses, but I have to ask you, do you want your business and brand to be associated with the negative or the positive version?

I want to offer you an alternative... a message of HOPE

* Help

* Other

* People

* Excel

Effective relationship marketing helps you and the people in your business build customer loyalty and long-term engagement as opposed to short-term activities like customer acquisition.

In this episode, we will explore more about how FEAR and HOPE affect your messages. Both have their place in marketing, but you must choose the right one for the right audience at the right time!