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Episode 586 – How To Serve Up Great Content With Marketing Systems
QUESTION? Is your marketing more like a vending machine or a restaurant?
A vending machine is simple. People put money in and get something (generally overpriced) out.
Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience.
We rarely are aware of all the little systems that make having a satisfying meal a relatively easy, and consistent experience possible.
* Restaurant Management System
* Food Procurement System
* Seating System
* Food Preparation System
* Food Serving System
* Customer Service System
* Clean-Up System
In this episode, we will explore how your content marketing should be more like a restaurant with a system of systems and less like a vending machine, hoping that passers-by will trade money for snacks!
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By Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
4.9
5353 ratings
QUESTION? Is your marketing more like a vending machine or a restaurant?
A vending machine is simple. People put money in and get something (generally overpriced) out.
Restaurants are more complex. People will research them, make reservations, and they are not just buying food… they are buying an experience.
We rarely are aware of all the little systems that make having a satisfying meal a relatively easy, and consistent experience possible.
* Restaurant Management System
* Food Procurement System
* Seating System
* Food Preparation System
* Food Serving System
* Customer Service System
* Clean-Up System
In this episode, we will explore how your content marketing should be more like a restaurant with a system of systems and less like a vending machine, hoping that passers-by will trade money for snacks!