One theme we often hear about on this show through our many athlete interviews is the struggle when it comes to funding, and how Olympians support themselves to pursue their Olympic goals. It's a complicated journey for many to receive the money to help them with their careers, with limited avenues available to them outside the traditional sponsorship route. But one man is trying to change that, with British startup founder Ben Toland founding the online crowdfunding website Fayder, which aims to help support athletes in a way never seen before. But just what is this platform? How does it work? And how can it help future Olympians succeed on their path to ultimate sporting glory? We find out more about the startup in this special interview, discovering what drew Ben to create the platform and just how far he hopes to take it. It's a fascinating insight into the world of athlete funding, and one that we know you will enjoy!