We speak with Craig Dubitsky, the founder of the fastest growing oral care brand, Hello, born right here in town. In this deep dive interview, Craig shares how a string of coincidences inspired him and his family to move to Montclair and how saying yes to meeting new people led to his involvement with industry-changing companies Method and EOS. Craig drops many colorful puns as he explains his plans to nudge the toothpaste and oral care industry towards a friendlier future.