When Suzannah Raff had four kids back to back she realized the value of embracing a clean diet. As she started to read ingredients, she eliminated certain foods and it made her feel good. After investigating what went into her body, she also started to question what she was putting onto it. Making her own clean beauty, aluminum-free deodorant led her to start Cleo+Coco, her own brand of unquestionably clean personal care necessities that enhance your wellness both emotionally and physically. Today she joins us to share her journey and explain how her desire to be a role model and to start a business that she could pass on to her children led her to start this company. She talks about the research involved, some of the challenges she faced, and how she overcame them.  She sheds light on how she balances being both a business owner and a mother of four and offers advice to other mothers who are thinking about starting their own businesses. Listening in, you’ll learn more about what clean beauty is, how you can ensure that you are using clean products, and how to tell if a product actually qualifies as clean. Tune in today for a lot of helpful advice and Suzannah’s inspirational success story!

Key Points From This Episode:

• An introduction to Suzannah Raff and the inspiration behind Cleo+Coco.
• How she started making her own deodorant.
• Cleo+Coco's main mission: unquestionably clean personal care necessities that enhance your wellness emotionally and physically. 
• The research Suzannah did as her first step in creating Cleo+Coco.  
• Some of the biggest challenges she faced in creating this brand and how she overcame them.  
• How Suzannah balances being a business owner and a mother of four.  
• Suzannah’s tips for mothers who are thinking about starting their own businesses.
• How she makes time for herself through workout time and how she practices self-care.
• Suzannah’s definition of ‘clean beauty’ and how to ensure that you are using clean products. 
• How having four kids back-to-back inspired Savannah’s clean diet which led to her clean lifestyle. 
• Telltale signs that a product actually qualifies as clean beauty. 
• What listeners can do if they want to start living a cleaner lifestyle.
• What makes Cleo+Coco clean beauty. 

Tweetables:

“I had a vision that I wanted to start something, to run a business, and maybe have some kind of business to pass onto my children, at least be a role model, especially to my daughters.” — Suzannah Raff [0:02:10]

“Our main mission is really to provide really clean, better for your body, healthy, personal care options that you really should not have to compromise your health to smell good. You shouldn't have to compromise your health for any of your personal care needs.” — Suzannah Raff [0:05:35]

“You can do it [build a business] slower. If I'm working [fewer] hours because I'm prioritizing my family, instead of building it in six months, I'll build it in one year. But definitely do it.” — Suzannah Raff [0:11:02]

“The telltale signs would be really reading the ingredients: If it's an ingredient that you understand, then you know it's clean, if it's an ingredient that you don't understand, [it’s not] and definitely look out for fragrance.” — Suzannah Raff [0:16:47]

Links Mentioned in Today’s Episode:

Suzannah Raff 

Cleo+Coco 

Think Dirty App 

EWG

Kelly Castillo

Megan Block