When marketers focus solely on tactically creative work, they can forget about P&L and their metrics can get lost in translation.

Is math the missing piece in this digital marketing equation?

In this episode of Banking on Experience, I talk to Gaurav Bhatia, Chief Marketing Officer at PenFed Credit Union, about how knowing numbers helps marketers work smarter.

We also talked about:

- How math lends to credibility.

- Tips for better prioritization.

- Top KPIs marketers should focus on.

Strategies for adopting the “work smarter, not harder” methodology. Listen to more episodes from Banking on Experience at Apple Podcasts, Spotify, and our website.