So you’ve worked it all out - you have a master plan for launching your product….but what if you build it and nobody comes?

* This happens more than you think

* It’s important not to measure success against big league players that you’re trying to model.   This takes a while, and there’s no such thing as overnight success

* The best thing you can do is change your approach - experiment with new techniques.  The worst thing you can do is change your style, your vision, your unique offering.

* Find small successes along the way to validate and inspire you.

* You have to be comfortable with hustle.