James Mirtle, the editor-in-chief and columnist for The Athletic, joins Brian this week to talk about business models in sports journalism. 

James talks about The Athletic’s business model and its approach to sports journalism. He views the site as one of the feel-good stories in media these days and explains to the skeptics (like Brian) why their subscriber-funded approach can work. He also talks about why it is freeing for journalists to not have to chase page views as a primary metric. 

James, who wrote about Toronto sports for the Globe and Mail before moving to The Athletic, also discusses what he looks for when he is hiring journalists; why columnists have to tell readers something they don’t already know, how the Leafs have rebuilt their organization and what makes a good Toronto story. 

James Mirtle

James Mirtle at The Athletic

The Athletic

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