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Episode 59 - Why Musicians Struggle With Social Media (Including Me!)
Episode 59
Greetings friends and thanks for joining me on today’s episode!
This week, I’m diving into social media promotion and why most musicians and artists fall short when it comes to promoting their music online.
I’m also including myself in this group since I regularly promote my own projects as well.
Social media is the most powerful tool we have as artists to get more people interested in our music but in most cases, we aren’t utilizing it most effectively.
Social media is meant to be just that… “Social” and most times we forget that aspect of it. we tend to just use social media as a place to advertise our latest shows or new music.
In order to get the best results from promoting on social media we will need to dig a little deeper and look at it from a more value added perspective.
In This Podcast You Will Learn:
1). Why promoting on social media can be challenging for artists and musicians when it comes to finding new fans and why it’s easy to forget the “social” aspect.
2). Why “transmit only” style promoting which used to work before the age of social media, doesn’t necessarily work now and what is transmit only promotion in the first place.
3). The importance of “adding value” to your fans when you promote and flipping it around to focus on them instead of you to build trust which will then lead to attention.
4). Why following the 80 – 20 rule when posting online is a good indicator of how much you should focus on you and your music and how much you should focus on adding value to your fans.
5). How we as a society have been trained to “tune out” ads online and if you’re not careful, you could easily sound like an ad when promoting your music and thus being ignored.
///
Thanks again for checking out this podcast! If you’re like me then you are constantly thinking about ways to get more eyes and ears on your art.
Social media is our best weapon for this but only works best when utilized for the very nature that it was intended.
I hope you find insight and value in this episode and that it helps you in your own promotional campaigns.
Til next time, peace n love!
Mike
—
Questions, comments or concerns? I’d love to hear them!
Swing by and drop me a line at:
www.facebook.com/songwritersplanner
www.instagram.com/songwriters_planner
Get organized, accomplish your goals and stay inspired. Order your planner today.
View all episodes
Episode 59
Greetings friends and thanks for joining me on today’s episode!
This week, I’m diving into social media promotion and why most musicians and artists fall short when it comes to promoting their music online.
I’m also including myself in this group since I regularly promote my own projects as well.
Social media is the most powerful tool we have as artists to get more people interested in our music but in most cases, we aren’t utilizing it most effectively.
Social media is meant to be just that… “Social” and most times we forget that aspect of it. we tend to just use social media as a place to advertise our latest shows or new music.
In order to get the best results from promoting on social media we will need to dig a little deeper and look at it from a more value added perspective.
In This Podcast You Will Learn:
1). Why promoting on social media can be challenging for artists and musicians when it comes to finding new fans and why it’s easy to forget the “social” aspect.
2). Why “transmit only” style promoting which used to work before the age of social media, doesn’t necessarily work now and what is transmit only promotion in the first place.
3). The importance of “adding value” to your fans when you promote and flipping it around to focus on them instead of you to build trust which will then lead to attention.
4). Why following the 80 – 20 rule when posting online is a good indicator of how much you should focus on you and your music and how much you should focus on adding value to your fans.
5). How we as a society have been trained to “tune out” ads online and if you’re not careful, you could easily sound like an ad when promoting your music and thus being ignored.
///
Thanks again for checking out this podcast! If you’re like me then you are constantly thinking about ways to get more eyes and ears on your art.
Social media is our best weapon for this but only works best when utilized for the very nature that it was intended.
I hope you find insight and value in this episode and that it helps you in your own promotional campaigns.
Til next time, peace n love!
Mike
—
Questions, comments or concerns? I’d love to hear them!
Swing by and drop me a line at:
www.facebook.com/songwritersplanner
www.instagram.com/songwriters_planner
Get organized, accomplish your goals and stay inspired. Order your planner today.