The Soulful Side of Life

Episode 6: Acting On Her Italian Artisanal Heritage, Luxury Sustainable Shoemaker Jennifer Stucko Talks Launching Her Brand During The Pandemic


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Luxury shoes made from upcycled grape and apple skins. Have you ever heard of such a thing? Italian-American luxury shoe designer Jennifer Stucko has been on a mission to combine sustainability and luxury with her brand Prota Fiori. The name is Italian, meaning “protect the flowers,” which signifies Stucko’s commitment to prioritizing Mother Earth with plant-based alternatives in place of leather for women’s luxury footwear.

We talk her launching Prota Fiori during the pandemic and how she was inspired to leave the world of luxury Italian brands to start her own business.

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The Soulful Side of LifeBy Allyson L. Portee