Alfredo Cottin, based in Mexico City, Mexico, is best known for leading Strategy for Havas Mexico and working on iconic brands like Nike, L’Oreal, Pizza Hut, and KFC.

Today, he’s an advertising entrepreneur, as founder and Managing Partner at the agency Post Data. He shares his thoughts on advertising today, what inspired him to leave Havas and start his own company, and how data-driven marketing in impacting creatives and creative industries today. 

Alfredo also shares details on the importance of account management and how his experience managing accounts made him a better advertiser and business owner.