In this podcast  we have another amazing guest Gordon Morrin the Senior Director of Customer Services for Retail Solutions - previous to this he has held Senior Digital leadership positions at Kerry Foods and P&G. In this podcast we talk about digital and Ecommerce within Consumer Packaged Goods Businesses. In this podcast we discuss some interesting things:

36% of shoppers use different channels when they buy and it is important each channel gets attention.

Shoppers dictate to the CPG's how they should sell their products

L'oreal 50% of their business in China is transacted through Ecommerce

We talk about the threat of the private label and brands like Aldi and Lidl have taken share on the market

If you want to hear more Digital Leaders Club podcasts in the future visit our website or subscribe to our channel on spotify.