As funeral directors we are what some would call the “subject matter experts” in the death care industry. We have learned to embalm, make arrangements, provide services and help those in need. We know how to serve those families come through our door. The question is, how do we get them through the door in the first place?

Increasingly, funeral homes are looking to their websites and social media to get in front of potential clients. “A Brush With Death” sits down with Welton Hong, the founder of Ring Ring Marketing and author of the book “Making your Phone Ring with Internet Marketing for Funeral Homes.”