The Sparring Partner

Episode 6 - Basics of a Partner Program


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This episode is about the basics of partnership programs and how to structure them for B2B businesses to accelerate growth. Partner programs are usually cheaper and more powerful than only in-house sales strategies. They are the best way to scale globally for a business to business organizations.


There are several types of partnerships we will briefly address which are: 

  • Service Partnership
  • Technology Partnership
  • Reseller / Value-Added Reseller (VAR)
  • Referral 
  • White-Labelling Partnership
  • ...more
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