Cindy Anderson and Anthony Marshall just wrote the book on thought leadership ROI. Yes, literally. It's titled The ROI of Thought Leadership: Calculating the Value That Sets Organizations Apart (Wiley), and it's available starting today.

In this first of two episodes, Cindy and Anthony--leaders of IBM's Institute for Business Value--discuss their book, which is based on the world's most extensive study of thought leadership's value.

Links:

The ROI of Thought Leadership (Amazon)

https://a.co/d/aaeG37G

IBM Institute for Business Value

https://www.ibm.com/thought-leadership/institute-business-value